文澜学术系列讲座 第二期

发布者:系统管理员发布时间:2015-09-14浏览次数:87

主题:Endogenous Price Leadership and Product Positioning

主讲人:李佑平,副教授,华东理工大学商学院

主持人:帅杰,副教授,新葡的京集团8814 新葡的京集团8814

时间: 2015918日(周五)上午1030-1200

地点:南湖校区 文澜楼401

主讲人简介:

李佑平,美国田纳西大学经济学博士;现担任华东理工大学商学院副教授;主要研究价格歧视、纵向结构、反垄断等产业经济学问题,论文发表于Economic InquiryEconomics LettersJournal of EconomicsJournal of Industrial EconomicsSouthern Economic Journal等期刊。

内容提要:

This paper models the timing of price competition in Hotelling’s model as endogenously determined and studies its impact on the firms’ positioning strategies. It is shown that a firm’s location advantage leads to the strategic disadvantage of leading in the price game. Maximum differentiation results if the location space coincides with the market space. However, if the firms are allowed to locate outside the market, no pure strategy equilibrium exists when they position their products simultaneously.