莫婷婷
副教授
教育背景
法国艾克斯-马赛大学，市场营销学博士
法国艾克斯-马赛大学，市场营销学硕士
中国传媒大学，广告学学士
学术经历
2016/11-今 新葡的京集团8814 副教授/硕士生导师
2013/09 - 2016/09 巴黎商学院 (PSB Paris School of Business) 助理教授 (终身教职)
2010/09 - 2010/12 美国威斯康星-麦迪逊大学(Univ. Wisconsin-Madison)，访问学者
研究领域
消费者行为，高端品牌消费心理， 品牌管理，跨文化心理学
学术论文
1. Tingting Mo & Weisha Wang (2024), “The Virtual New or the Real Old? The Effect of Temporal Alignment between Influencer Virtuality and Brand Heritage Narration on Consumers’ Luxury Consumption”, Psychology and Marketing, SSCI, ahead of print.
2. Chunyu Li, Tingting Mo*, Wenjin Huo, Liye Zhu (2024), “The effect of mobile reviewing on review helpfulness: The moderation of review solicitation and reviewer popularity”, Psychology and Marketing, SSCI, Vol 41, Issue 11, pp. 2942-2959.
3.Tingting Mo, Yoon-Na Cho & Nancy Wong (2022), ““I must have done something good”: Justifying luxury consumption with karmic beliefs”, Journal of Business Research, SSCI, Vol 144, Issue May, pp. 193-200.
4.Weisha Wang, Tingting Mo* & Yichuan Wang (2022), “Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution”, Resources, Conservation and Recycling, SSCI, Vol 179, Issue April, pp. 106-111.
5.Tingting Mo (2020), “ “Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers’ luxury consumption”, Asia Pacific Journal of Marketing and Logistics, SSCI, forthcoming
6.Yuanyuan Zhou, Bin Tian, Tingting Mo* & Zhuoying Fei (2020), “Consumers complain more fiercely via small screen devices: The role of spatial crowding”, Journal of Service Research, SSCI, Vol 23, Issue 3, pp. 353-367.
7.Yuanyuan Cai & Tingting Mo* (2020), “Making an exciting brand big: Brand personality, logo size and brand evaluation”, Canadian Journal of Administrative Sciences, SSCI, Vol 37, Issue 3, pp. 259-267.
8.Tingting Mo* & Nancy Wong (2019), “Standing out versus fitting in: Luxury value perception and acculturation”, International Marketing Review, SSCI, Vol 36, Issue 3, pp. 483-510.
9.Yuanyuan Cai & Tingting Mo* (2019), “When independents favor far extension: Self-construal, brand extension and brand concept consistency”, Social Behavior and Personality, SSCI, Vol 47, Issue 1, pp. e7460.
10.Tingting Mo (2015), “Proposition d’une nouvelle segmentation des jeunes consommateurs chinois vis-à-vis du luxe”, Décisions Marketing, vol 80, pp. 87-108 (French peer-reviewed journal).
11.Chiraz Aouina-Mejri & Tingting Mo (2015), “Filanthrope : Quel potentiel pour une marque de luxe éthique sur le marché français? ”, CCMP, Case in both English and French.
12.Tingting Mo & Elyette Roux (2014), “Luxury Consumers & Luxury Brand Management in China”, in Brand Management in Emerging Markets: Theories and Practices, IGI Global. Book chapter.
